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The prolific Garrison Keillor is known to say, "Be well, do good work, and keep in touch." Simple, right? We should be well, do good work and keep in touch. It even sounds like the recipe for a bountiful business chock full of high-paying high-value clients. One problem: When most of us are creating our business masterpiece we often skimp on one of the essential ingredients–keeping in touch. Oh, we do it, sometimes, when we really want something from someone, but that’s just not enough.
In fact, the keep-in-touch strategy may be the most important marketing strategy you’ll ever use. You know you need to connect with potential clients many times before they feel comfortable hiring you or purchasing your products. You know you need to build rapport with colleagues and potential referral partners before they’ll recommend you to others. And if you don’t have a systematized and automated keep-in-touch strategy in place, you don’t have a keep-in-touch strategy. You’ll leave so many opportunities on the table, and most importantly, you’ll be missing out on the opportunity to serve your ideal clients–the people who energize and inspire you.
The lack of a solid keep-in-touch marketing strategy is where most businesses fail. Either they bombard you with too much information and too many offers that turn you off (I’m guilty of that from time to time myself), or you never hear from them at all, which leaves you feeling unimportant and irrelevant.
Learn how to develop a Keep-in-touch strategy that will help you book yourself solid. Please join me on December 16 at 12:00 EST for a conversation on “Keeping in Touch: The Most Important Marketing Strategy You Will Ever Use”.
To register for this call, go to http://getbookedsolidnow.com/