Last week, we talked about a solution for what to do when asked for free product or services. (If you missed it, check the blog.) Today, let’s look at the other “freebie”—the irresistible offer to attract attention. Let your …
Cashing in on Thank You.
I think we have all heard from our customers, “It will just take a minute…” or “Just one little change….” Nothing takes a minute and any change always changes something else.
It’s a fine line we walk as small businesses. …
Wildflowers or Weeds
If your life has become root-bound and you have stopped growing, it is time to re-pot.
~Lucy MacDonald~
Your attitude can spread like wildflowers or weeds… Finally had a few moments of nice weather here in the Northwest. I …
Vampires are lurking
They are out there. Energy vampires are just waiting for a weak moment. Energy vampires are those you allow to “cross your line.” They usually have no conscious awareness they are “stepping across the line.” That is why I like …
Not always the Intention…
Last week, I attended an advanced Presentation Workshop. We were to give a presentation while the group acted as our audience. At times, "the audience" asked questions. Some of the questions surprised me. I did not think they had a …
A fish in water doesn’t know its water…*
SHARETHIS.addEntry({ title: “A fish in water doesn’t know its water…*”, url: “http://www.impressionengineers.com/newsletter/fish/” });The other day, I caught myself saying; “If I can do it, anybody can do it.” That may or may not be true… but that isn’t really the …
When to raise a price?
We got an email from a client asking us about the price they were charging for a seminar they have been giving for years… their costs have been raising, the profit margin is shrinking… how do they determine if they …
Another K.I.S.S.
Keep It (the graphic and visual web elements) Simple and give the eye Space.
Nothing ruins a website faster than bad graphics. There is a real art to creating graphics for the web. Images need to …
Five Steps to quickly improve your business
Do you have a single point for failure in your business?
As a business grows, so does it’s complexity, creating more opportunities for “break-downs.”
Five steps to quickly improve your business.
#1) For one week, observe and document everything (yes, …
The 3 Rs
Most of us might remember the three Rs as reading, ‘riting, and ‘rithmetic—in business, I like to say its, relationships, relationships, relationships… I have spent the last few days writing a grant proposal involving a large request for funds. As …