Blogrolls as Traffic Boosters

By Sharon · October 5, 2009 · General · No Comments »

A blogroll is a list of links to blogs that the blogger likes. A blogroll is usually included in the blog’s sidebar.  Blogrolls are great organic traffic tools. With each blogroll that your blog is listed on readers can click on your link and visit your blog.  Blogs with many incoming links (particularly those from high quality blogs as rated by Google page rank or Technorati authority), are usually ranked higher by search engines, which can bring additional traffic to your blog.

To be nice in the blogosphere if you get a link to your blog on a blogroll, you typically add their link in your blogroll. Of course, it’s entirely up to you to decide if a link to their site is appropriate.

 

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Mindset for Marketing Success

By Sharon · September 23, 2009 · General · No Comments »

bT*xJmx*PTEyNTM2NDM4NzEwODUmcHQ9MTI1MzY*Mzg3NDc1NSZwPTQ1MDk3MiZkPSZnPTEmbz**MTVkM2RjMjY*ZmY*NDIyYTA2OTNjY2VhYTM2OTQ4ZA== Mindset for Marketing Success

Loren’s communication secret is to address issues as they arrive. Boy, that is a key one for sure. I have seen how not addressing an issue or concern as it arrives allows it to grow and fester. She suggests to honestly assess how you really feel about it, how you see it. When addressing someone else about the concern or issue to talk about "yourself," the "I" statements, not "you" statements. It’s important to stay with the issue and not attack the person.

Loren is the creator of Mindset for Marketing Success. She specializes in mastering the marketing mindset to grow your business. Loren Fogelman, is a success expert and Emotional Freedom Techniques advanced practitioner that helps us to transform the head games you play that keep you from putting yourself out there in a big way.

The strategy is to get you excited about marketing your business. Loren has worked with thousands of professionals in demanding careers who are really good at what they do but feel uncomfortable having to sell themselves. The goal is to help you get past the discomfort of marketing to grow your business. With laser focus Loren is able to identify core issues quickly and use a results based strategy to reach your peak potential to grow your business.

She developed the Mindset for Marketing Success System, a series of 7 important steps to create the mindset for marketing success to grow your business. In the short time we had we got to cover just a few… one of the key components is understanding our internal critic committee. Many times we hear a little voice saying something less-than-productive e.g. "Why you?" "You can’t do that."Loren shares with us ideas to turn that committee into our Internal Mastermind. We talked about how to move beyond fear, a s Loren explains, "Fear is false evidence appearing real." And she offers ideas to set boundaries and to say no in a loving thoughtful way. If you are saying yes to someone or something else what are you saying no to, to give them the yes?

It is a wonderful 30-minute trip into understanding some of our fears.

If you are interested in learning my system to combine the Emotional Freedom Techniques and Law of Attraction, my ebook Master the Marketing Mindset to grow your business with confidence is available. This book provides explanations, worksheets and tips to guide you on creating the mindset to attract more money, more clients with less work. www.mindsetformarketingsuccess.com

For Beyond Lip Service listeners who are ready to use the information in this ebook, there is a coupon code to receive a discount. When you go to Loren’s website, www.mindsetformarketingsuccess.com , go to the products page. At the check out use the coupon code Law2 and the price of the book will be discounted from $29.95 to $24.95

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That’s not what you said…

By Sharon · September 13, 2009 · General · No Comments »

Assumptions and expectations get even the best leaders in trouble. I was coaching a team recently where management "just knew all the team members knew the rules and the goal," yet talking with the team members it was clear that management had not clearly defined its vision for success. 

It is important for leaders to set the tone for two-way communication. Consider a statement as simple as “What are you thinking?” or "How can I help you?" They both seem tame enough, yet the first one assumes that they are thinking something and the second assumes they need help. So is that really communication without assumptions or expectations?

Ambiguity, assumptions, expectations, and contradictions exist everywhere in spite of our desire to be clear on what we envision. However clear and positive your intention may be, it can run smack into the well-entrenched assumptions or expectations of others. If that happens:

  • Stay calm. Breathe.
  • Don’t take it personally, it’s not about you, it’s them.
  • Listen carefully. Do not interrupt.
  • Use phrases that do not contain a belief such as “Tell me more?” in a non-emotional tone to find out more about the problem(s) and possible solution(s.)
  • You can accept what they say or acknowledge without accepting, your choice.
  • Express your respect for how they may feel that way.
  • Thank them and explain if and what action will be taken to resolve the misunderstanding.

 

 

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You just never know….

By Sharon · September 11, 2009 · General · No Comments »

You just never know...

    I know its Friday afternoon, but I’ve been meaning to share the coolest thing. Tuesday on Beyond Lip Service (my radio show,) my guest Melissa Zollo kept getting disconnected, no matter what we did. Yup, one of many of a live radio show host’s worst nightmares….  Luckily, I’ve been an entrepreneur long enough to know always have Plan B. 

    Plan B was actually "Plan G" or my good friend and colleague Gary Phillips from www.artofsafety.ca. We had done a couple of pre-recorded shows to fill-in for my travels to meet my fall speaking schedule. I had to hit the Play button on one of the “canned” shows….

    What is so cool and my reason for saying "you just never know…" is that one of the listeners needed to hear "that canned shop," Gary’s and my show on Well-formed Goals. Since it was prerecorded, I had time to Live Chat with her and we typed back and forth on how to apply the Secrets of Well-Formed Goals to her current situation. She was very grateful that show was just what she needed to hear, even though she had logged on to hear the power of imagination and storytelling…

    Pretty cool guys, you just never know how you will show up and be needed and how you are to be of service in the world.  I just love that when that happens….

The 6 Secrets to Well-formed Goals:

1. Must be stated in the Positive:  What do you want? Not the whys you don’t want it…

2. Sensory Specific:  How will I recognize when you have this? How will you know when you have this?

3. The Context: Where and when do you want to have this goal? Where and when do you not want this goal?

4. Self achievable: It is very important that the outcome must be within their own sphere of influence, namely something you have control over.  What resources do you need to be able to achieve this? What do you need to do to achieve this? Is this something which you, yourself, can achieve? Or does it require that another person or people behave in a certain way?

5. Ecological: The advantages and the disadvantages. There are always disadvantages in making a change – being alert to these keeps the person `at cause’ by making it their choice. What are the advantages of making this change? What are the disadvantages of making this change? What will achieving this lose you? Become?

6. Worthwhile: The motivation question: which of your values will be fulfilled by achieving this outcome – the benefits. What’s important to you about getting this? What will this outcome help you avoid feeling? What is the benefit of this outcome?

Listen to the life-changing 30-minute interview.

Have a great day whatever your adventure!

To Success! To Life!

 

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Getting Stuff Done and why it’s so slow to happen sometimes….

By Sharon · September 11, 2009 · General · 1 Comment »

bT*xJmx*PTEyNTI3MDUwMjM3NjUmcHQ9MTI1MjcwNTA*MzM3NSZwPTQ1MDk3MiZkPSZnPTEmbz*zN2JhZmY3YjEyNWU*ZGY3OTI*NDc3YjBlZTA2MWRiNw== Getting Stuff Done and why its so slow to happen sometimes....

Why can’t we get things done…. Maybe because we don’t know what the real goal is?? Gary and I discuss the foundation of Well-Formed Goals and why we need them.

6 Must-Haves to have Well-Formed Goals  

1

Must be stated in the Positive

What do you want? Not the whys you don’t want it…

2

Sensory Specific

How will I recognize when you have this?

How will you know when you have this?

What will you see, hear, feel, taste, smell?

3

The Context

Where and when do you want to have this goal?

Where and when do you not want this goal?

4

Self achievable

It is very important that the outcome must be within their own sphere of influence, namely something you have control over.

What resources do you need to be able to achieve this?

What do you need to do to achieve this?

Is this something which you, yourself, can achieve?
Or does it require that OTHER person or people behave in a certain way?

5

Ecological

The advantages and the disadvantages. There are always disadvantages in making a change – being alert to these keeps the person `at cause’ by making it their choice.

What are the advantages of making this change?

What are the disadvantages of making this change?

What will achieving this lose you? Become?

6

Worthwhile

The motivation question: which of your values will be fulfilled by achieving this outcome – the benefits.

What’s important to you about getting this?

What will this outcome help you avoid feeling?

What is the benefit of this outcome?

Gary Phillips, BEd, MA (Adult Educ.), Canadian Registered Safety Professional (CRSP), Certified Human Resources Professional (CHRP) is the manager and principle trainer/consultant for Northwest Training and Development. An experienced organizational development consultant and Safety Professional, he is involved in a variety of training projects and consulting assignments for profit, public, and not-for-profit organizations. As the chief trainer of trainers for Dr. David Imrie’s Back Power program he has successfully installed programs in organizations across Canada, the United States, New Zealand and Australia. Gary is also a Master Practitioner and a Licensed Trainer in the field of NeuroLinguistic Programming (Society of NeuroLinguistic Programming). Most recently Gary has been providing personal and executive coaching services to individuals and businesses. From his home base in Thunder Bay, Ontario where he resides with his family, Gary’s activities take him across Canada and the US, as well as overseas. He offers services worldwide through NW Training and Development and is a widely sought after as a speaker and trainer. Gary Phillips is available for conference and workshop presentations. Visit www.trainingnorthwest.com or www.artofsafety.net or call (888) 622-9653. A variety of Leadership Development workshops are also available.

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Facebook Business Tip

By Sharon · September 11, 2009 · General · No Comments »

If you’re like me, your personal and business have already blended on Facebook. I discuss both work and life and let go a long time ago of any thought that professional and personal could be separate.

I don’t know about you, but that still bugs me and I still want some separation, besides creating a Fan page, which I am trying to do in my “spare time.” HA! http://www.facebook.com/pages/Sharon-Sayler-Impression-Engineers/261959940130
 
I recommend actually splitting your “friends" list into two on your Facebook page (not a Fan page)
 
Here’s how to split your list into personal and professional.
 
– Go to your friends list by clicking on the Friends tab at the top of your Facebook page.
 
– Click the “Create a New List” button and create one called Professional.
 
– You can now go through your entire “Friend” list and add all of your professional contacts into this new and separate business list.
 
To take it one step further… if you really share a lot of personal stuff on Facebook, go to the profile privacy settings under the Settings link in the top right corner of Facebook—then click on privacy—then on profile.
 
Once at your profile privacy settings separate your Facebook into personal and professional segments by restricting access to parts of your profile you want private by using your newly created Professional list.
 
For example, if you don’t want your professional friends to see your pictures of your beer drinking bulldog, click on “edit photo album privacy settings.” In the “who can see this” drop down, click on “customize” and then in the “except these people” field type the professional friends list. Now only your personal friends will be able to see your pictures. I think you get the idea….
 
Have a great day whatever your adventure
Sharon

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Michael Grinder and Managing Groups: The Fast Track

By Sharon · September 1, 2009 · General · No Comments »

bT*xJmx*PTEyNTI1Mjk2MjQ*NjAmcHQ9MTI1MjUyOTYzMjI*NSZwPTQ1MDk3MiZkPSZnPTEmbz*4MTQzODY2NWRmZTc*NmUyOTQ*ODI5MGE5OGQ4NDBhZQ== Michael Grinder and Managing Groups: The Fast Track

Beyond Lip Service: Getting Groups that Work Ever been in an endless committee meeting or a group that never gets anything done??? In this fun and lighthearted discussion, the host of Beyond Lip Service, Sharon Sayler, interviews Michael Grinder, author of Managing Groups-The Fast Track. Michael a leading expert in Group Dynamics understands the fundamental shifts that are needed to turn any group from dysfunctional to functional… from good to great. Drawing on his 40 years of studying groups on four continents, Michael’s latest book and research is game-changing. If you ever need to lead a group, team or just a simple meeting, get the inside scoop for the guy who wrote the step-by-step system on how to build and sustain successful, thriving groups! Join Sharon and Michael for this fascinating and inspiring exploration of the good, the bad and the ugly life of groups! Take yours from good to great! DIRECT LINK TO LISTEN: http://tobtr.com/s/636255 You can also access the podcast at this link after the show. The main page for this show is http://www.blogtalkradio.com/beyondlipservice Find out more about Coach Sharon Sayler at http://www.sharonsayler.com Find out more about Michael Grinder at http://www.michaelgrinder.com

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I love this guy (and not in a weird way…)

By Sharon · August 31, 2009 · General · No Comments »

Are You Waiting For Your Cat To Bark?

I so love this guys’ books! Bryan Eisenberg is going to be on Michael and Friends this Wednesday Sept 2nd at 3pm Eastern

Great title isn’t it?  The latest from Bryan Eisenberg! 

Wednesday’s interview on Michael and Friends is going to be great! Bryan is the author of numerous books and articles on marketing and persuasion. The two Michael and Bryan will be discussing are "Call To Action: Secrets Formulas to Improve Online Results" and "Are you Waiting For Your Cat To Bark: Persuading Customers When They Ignore Your Marketing." 

Not only is Bryan a wealth of info on everything from Web  performance and optimization to how to capture the hearts and minds of your target market — he’s funny too…

Learn more about:

How to be prepared for today’s increasing fragmented, always-on marketplace.

The role of emotion and branding

How to develop powerful, multi-channel persuasive systems that anticipate your customers needs.

How to measure and optimize your efforts.

Even how to choose a persona or voice for your message and website…

Come with questions for Bryan too!

TOO COOL!

Join Michael, me and Bryan this Wednesday Sept 2 at 3pm Eastern

Here is a link to the webinar if you haven’t registered yet!

Registration Web Link: https://www1.gotomeeting.com/register/844306608

 

 

More about Bryan:

Bryan is the recognized authority and pioneer in improving online conversion rates. Bryan was recently recognized by eConsultancy members as one of the top 10 User Experience Gurus and and he was selected as one of the inaugural iMedia Top 25 Marketers.

Bryan is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”. Bryan is also the publisher of the popular marketing optimization blog GrokDotCom. Bryan has been the keynote speaker for Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom and the Canadian Marketing Association. He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies: Bazaarvoice, iPerceptions, ClickEquations.

In 1998, Bryan co-founded FutureNow Inc., the company has been helping businesses generate more engagements, leads, subscriptions, and sales with its unique framework, Persuasion Architecture®. Bryan’s proudest professional accomplishments are the thousands of companies, students and FutureNow clients, including HP, NBC Universal, GE, WebEx, Overstock and Dell, that have consistently enjoyed dramatic improvement in sales using FutureNow’s Persuasion Architecture® framework and OnTarget software.

 

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Opportunity

By Sharon · August 27, 2009 · General · No Comments »

… from the olde mailbag...

As a Business Coach, I get lots of email asking me questions…. I thought why not share the answers to some of them occasionally as many are universal questions, so from today’s mailbag (edited to protect the identity,) I got this.

"What single advice would you give for getting non-profit partnership with Corporate sponsors…"
She goes on to give specific details of the nonprofit, it’s needs etc…but the back story isn’t necessary.

This question and answer really applies when you are asking anybody for anything e.g. joint venture, sponsorship etc.

The best advice I can give is to choose to focus on select opportunities, rather than a broadcast out into the unknown. This will be an individualized search, not some mass email campaign. Research each target corporation completely— develop your understanding of the corporation. Carefully and without bias answer "Why would they want to be part of my opportunity?" Make a specific request to them, one they can say yes to without much "pain." Be relevant to them and their market(s.)

Specific and relevant is key. What benefit(s) do you offer them and why should it be you that is the answer they need. Remember, just like in sales copy benefits are not the features, the color, size etc are not all that important. A benefit is "being seen as a green company," "will build relationship within a specific comunicty that coproration wants" etc. Proactively give them all the answers to any objections they may have when you first approach them.

One final thought, during this research use your network to see if you can get personal introductions. Does somebody in your network know someone type of thing. Develop the relationship slowly, you don’t meet someone on the corner and say "Hey, let’s get married," same thing here, learn about them first and let them know you are really there to be of service for them.

 
Have a great day whatever your adventure!

To Success! To Life!

Sharon

p.s. Sharon’s Radio Show Beyond Lip Service welcomes Michael Grinder. 
Do you ever have to manage a team or lead a group? This is the half-hour that will change the way you view your next committeee meeting.
In this fun and lighthearted discussion, the host of Beyond Lip Service, Sharon Sayler, interviews Michael Grinder, author of Managing Groups-The Fast Track. Michael a leading expert in Group Dynamics understands the fundamental shifts that are needed to turn any group from dysfunctional to functional… from good to great.

Drawing on his 40 years of studying groups on four continents, Michael’s latest book and research is game-changing. If you ever need to lead a group, team or just a simple meeting, get the inside scoop for the guy who wrote the step-by-step system on how to build and sustain successful, thriving groups!
   
Join Sharon and Michael for this fascinating and inspiring exploration of the good, the bad and the ugly life of groups! Take yours from good to great!

DIRECT LINK TO LISTEN: http://tobtr.com/s/636255
You can also access the podcast at this link after the show.

The main page for this show is
http://www.blogtalkradio.com/beyondlipservice

Find out more about Michael Grinder at http://www.michaelgrinder.com
Join me this Tuesday 1:00 PM Eastern/10AM Pacific for Beyond Lip Service at
http://www.blogtalkradio.com/beyondlipservice

Isn’t it time to make the right impression online too? 
Twitter, Facebook, Google, HTML, SEO… confused yet? With so much technology available today it can be overwhelming for you and your customers. We focus on website makeovers that make your website more profitable and simple to use. Let us show you how easy it can be by signing up for our free website makeover introduction. Your success is, our success.

Contact us today at support@impressionengineers.com to learn how quick, inexpensive and easy it is to get an impressive website and blog to market and monetize your passion. 

Join in Sharon’s Social Media Mastermind Call every Monday at 10am Pacific. Drop me an email sharon@impressionengineers.com if you would like to join us and l’ll send you all the great details!

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Beyond Lip Service: Getting Groups that Work with Michael Grinder

By Sharon · August 27, 2009 · General · No Comments »

Ever been in an endless committee meeting or a group that never gets anything done???


Host: Sharon Sayler Beyond Lip Service
Type: Education
Network: Global
Price: Free
Date: Tuesday Sept 1, 2009
Time: 1:00pm – 1:30pm eastern / 10:00am -10:30am pacific
Location: Direct Link to listen http://tobtr.com/s/636255
Email: sharon@sharonsayler.com

Description:
In this fun and lighthearted discussion, the host of Beyond Lip Service, Sharon Sayler, interviews Michael Grinder, author of Managing Groups-The Fast Track. Michael a leading expert in Group Dynamics understands the fundamental shifts that are needed to turn any group from dysfunctional to functional… from good to great.

Drawing on his 40 years of studying groups on four continents, Michael’s latest book and research is game-changing. If you ever need to lead a group, team or just a simple meeting, get the inside scoop for the guy who wrote the step-by-step system on how to build and sustain successful, thriving groups!
   
Join Sharon and Michael for this fascinating and inspiring exploration of the good, the bad and the ugly life of groups! Take yours from good to great!

DIRECT LINK TO LISTEN: http://tobtr.com/s/636255
You can also access the podcast at this link after the show.

The main page for this show is
http://www.blogtalkradio.com/beyondlipservice

Find out more about Coach Sharon Sayler at http://www.sharonsayler.com

Find out more about Michael Grinder at http://www.michaelgrinder.com

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