What’s in a name?

     By Guest Blogger: Ann Convery

Why NAMING Your Systems, Services, Programs and Procedures Can Increase Your Profits.

Why name what you do?  Because if done right, it will make you more money.

Tell me, what would you rather have?

The face to trust

What is it about someone's face that makes us trust them?

We choose to trust or be on-guard within seconds of meeting someone…. Why? A study by Princeton psychology researchers found we are most likely to trust someone who has …