Category Archives: General

Wildflowers or Weeds

If your life has become root-bound and you have stopped growing, it is time to re-pot.
~Lucy MacDonald~

 

Your attitude can spread like wildflowers or weeds… Finally had a few moments of nice weather here in…

Vampires are lurking

They are out there. Energy vampires are just waiting for a weak moment. Energy vampires are those you allow to “cross your line.” They usually have no conscious awareness they are “stepping across the line.” That is why I like…

Not always the Intention…

Last week, I attended an advanced Presentation Workshop. We were to give a presentation while the group acted as our audience. At times, "the audience" asked questions. Some of the questions surprised me. I did not think they had a…

A fish in water doesn’t know its water…*

SHARETHIS.addEntry({ title: “A fish in water doesn’t know its water…*”, url: “http://www.impressionengineers.com/newsletter/fish/” });The other day, I caught myself saying; “If I can do it, anybody can do it.” That may or may not be true… but that isn’t really the…

When to raise a price?

We got an email from a client asking us about the price they were charging for a seminar they have been giving for years… their costs have been raising, the profit margin is shrinking… how do they determine if they…

Another K.I.S.S.

Keep It (the graphic and visual web elements) Simple and give the eye Space.

Nothing ruins a website faster than bad graphics. There is a real art to creating graphics for the web. Images need to download quickly, yet maintain…

The 3 Rs

Most of us might remember the three Rs as reading, ‘riting, and ‘rithmetic—in business, I like to say its, relationships, relationships, relationships…  I have spent the last few days writing a grant proposal involving a large request for funds. As…

To many “me-toos”

Good ad copy can be worth its weight in gold. But, good copywriting can’t take a “me-too” product and make it better than every other “me-too” product. Yet, for a long time now that is exactly what Internet sales copy…

Ready, Aim…

I wanted to share this unsolicited testimonial we got the other day… sure, it’s great to read and share, but what I really wanted to use it for today was to comment on what works on the Internet now and…