To many “me-toos”
Good ad copy can be worth its weight in gold. But, good copywriting can’t take a “me-too” product and make it better than every other “me-too” product. Yet, for a long time now that is exactly what Internet sales copy …
Category Archives: General
Ready, Aim…
I wanted to share this unsolicited testimonial we got the other day… sure, it’s great to read and share, but what I really wanted to use it for today was to comment on what works on the Internet now and …
No action is still an action…
Can you believe…
It is almost the end of the year, can you believe it? Once again, where did it go? And, if you believe the “Big Business Guru” blogs right now, many are saying “It is time to plan …
So, what is a brand, really…
Most people think of a logo when they hear the word brand. Brands are not just logos. Brands are the intangibles that consumers believe about your company, product or service. When we see a logo, we usually think of a …
What business are you really in?
As strange as this question sounds, it is important to know—who you are and what you do for your customers, not what you think you do for them. Perception and impression is the secret ingredient in business success and a …
No Way… Know How…
I was completely distracted last week, my local broadband provider decided I had cancelled my account… I had not.
There are 2 ways to fix everything — my broadband service originally choose the first way, the immediate “fix.” To them, …
A K.I.S.S. to Remember
For the past 3 days, I have been trying to pick out a paint color for the bedroom. In the store, the color looked light green, a color I would call “Seafoam.” The paint supplier called it “Reef”, my friend …
It was almost a straight vertical drop
Targeting your customers through "market segmentation" or "selective marketing" is very effective, if done properly. Unlike mass-market advertising, selective marketing copy is written directly to a specific audience.
Recently, we were asked to write an ad. They sent us the …
Never say Never…New Life for an Old Tool
Direct mail is in a revival these days. Even Microsoft recently sent out a direct mail campaign to market adCenter, their online paid ad service. Imagine that, direct mail ads to advertise an online ad service!
Direct mail can be …
Formula for Successful Sales
Here’s a easy-to-use formula for a successful sale.
Decide what you need / want.
+ [Determine what your customer wants + one]
Results: Win/Win sales situation
It may appear simple on the surface but sometimes just deciding…
Decide what you …