Category Archives: General

What the Heck is WIIFM?

No, this isn’t some new form of WiFi or Internet reception, it’s one of the major rules most people live by, even if they deny it in public….

We do it too…. I’m sure it comes as no surprise, but…

Smile

How can I make you smile today?

I called a local company the other day to make an appointment… The woman that answered had a smile on her face… even over the phone, I could just tell. She made me…

The face to trust

What is it about someone's face that makes us trust them?

We choose to trust or be on-guard within seconds of meeting someone…. Why? A study by Princeton psychology researchers found we are most likely to trust someone…