Robin Leonard joined me on Beyond Lip Service Radio, listen in to find out how to create Client Loyalty. Robin breaks in down into the 5 Essential Strategies for Gaining Clients for Life. We all know that it is easier to keep and grow our existing clients than attract new ones. So why do so few businesses have a plan to ensure clients for life?

In these times, it is more important than ever to put the customer first.  You need to find customers/prospects who have a genuine interest in purchasing your products because they think it can add value to their lives in some way.

1.   Put your customers at the heart of your business
2.   Know your customers intimately.
3.   Do what you say you are going to do.
4.   Don’t give them the opportunity to go somewhere else.
5.   Communicate, communicate, and communicate!

Listen in as Robin Butler Leonard, a sought-after business marketing coach shows us the key elements to building a stronger and more loyal client base. As a Book Yourself Solid® certified coach, Robin is passionate about helping small business owners and solo entrepreneurs build profitable and sustainable businesses that are primed and ready for future growth.

With over twenty years of marketing experience, Robin has directed public relations, marketing communications, brand development and strategic planning for countless small businesses as well as numerous Fortune 100 companies including Sony, Ford and HP. A frequent speaker on client loyalty and retention programs, Robin helps her clients attract, retain and grow their client base. Learn more about Robin at

Find out more about Communication Coach Sharon Sayler’s work at: