No, this isn’t some new form of WiFi or Internet reception, it’s one of the major rules most people live by, even if they deny it in public….

We do it too…. I’m sure it comes as no surprise, but most people live by the “What’s In It For Me Rule” (WIIFM).

Let’s face it, people are self-focused—it’s not a bad thing—it really is a survival thing….

It takes some time and practice to get into the lives, the needs and desires of your leads, prospects, clients before you can provide the best solutions. It's well-worth it though, when they know you truly understand what problems they have and how you can be or offer a possible solution, it's the best way to build lasting business relationships.